The launch of the Digital Skills Institute was announced today, and not before time in my view. Working with Irish businesses every day, I know there is a huge need for training in digital marketing, and many businesses are struggling to find the right course for them. Businesses realise they need to up their game..
Twitter is alight with #bloggerblackmail tweets today as @angesdesucre, a bakery in the UK, goes toe to toe with a food blogger following a poor review. After reading both sides of the story, it’s clear that there were different expectations on both sides about what to expect from the review experience. It’s an issue which..
Your blog should be kept fresh, interesting and original. It may sound simple, but when you’re trying to produce regular blog posts for your business blog, it can be a struggle to continually come up with content ideas which tick all of these boxes. It’s easy to fall into the trap of churning out the..
Often, businesses delve into the world of digital marketing with little or no strategy in place. They may set up a Facebook Page, dabble in Google Adwords, or set up a blog. Maybe it’s just to try it out, maybe they feel pressured to be there because they’ve heard it’s the ‘must have thing’ for..
It may seem like a rural paradise, with nothing but lush green fields and stretches of stunning waterways, but if it’s good enough for the world leaders who descended on this little county for the G8 Summit, it’s good enough for Ireland’s digital marketing elite. That was certainly the case last week when Fermanagh played..
Twitter is a notoriously unforgiving landscape for mistakes, errors of judgement, or downright stupidity – those 140 character or less faux pas we’ve come to know as the #TwitterFail. You tweet at your own risk, and when you get it wrong you better hope nobody’s watching, because when the masses latch on to a Twitter..
Manchester United’s on-field woes are not the only problems they’re having at the minute. They’ve been subject to a torrent of abuse on Twitter this week, and most of it seems to be from their own fans. The source of the abuse was a tweet comparing the United Manager, Louis Van Gaal, with the Chelsea..
Blogging for business is still met with quite a bit of scepticism in some circles. It can be a challenge to convince the hardline disbelievers that blogging can be a very worthwhile part of their marketing and it shouldn’t be ignored. The fact is, as with so many sceptics, people want proof. Rather than giving..
Dealing with criticism online can be a minefield, and it can quickly escalate into a PR nightmare if mishandled as many big brands have discovered, such as this example of a poorly handled Twitter experience by RTE. But I recently came across an example of one business owner who took a seemingly very high risk..
Twitter brings with it a wealth of opportunities for businesses to connect with their customers and potential customers, generate sales leads, network, build relationships, create awareness and ultimately drive sales. If used correctly, Twitter can be one of the most valuable additions to your business marketing armoury. Use it wrong though, and you could have..