Digital-skills-institute-courses

The launch of the Digital Skills Institute was announced today, and not before time in my view. Working with Irish businesses every day, I know there is a huge need for training in digital marketing, and many businesses are struggling to find the right course for them. Businesses realise they need to up their game..

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5 ways to get more blog content ideas

Your blog should be kept fresh, interesting and original. It may sound simple, but when you’re trying to produce regular blog posts for your business blog, it can be a struggle to continually come up with content ideas which tick all of these boxes. It’s easy to fall into the trap of churning out the..

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Jerry Maguire show-me-the-money

Blogging for business is still met with quite a bit of scepticism in some circles. It can be a challenge to convince the hardline disbelievers that blogging can be a very worthwhile part of their marketing and it shouldn’t be ignored. The fact is, as with so many sceptics, people want proof. Rather than giving..

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Online reviews The customer is always right (sometimes)

Dealing with criticism online can be a minefield, and it can quickly escalate into a PR nightmare if mishandled as many big brands have discovered, such as this example of a poorly handled Twitter experience by RTE. But I recently came across an example of one business owner who took a seemingly very high risk..

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Twitter Fail Whale

Twitter brings with it a wealth of opportunities for businesses to connect with their customers and potential customers, generate sales leads, network, build relationships, create awareness and ultimately drive sales. If used correctly, Twitter can be one of the most valuable additions to your business marketing armoury. Use it wrong though, and you could have..

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