Your blog should be kept fresh, interesting and original. It may sound simple, but when you’re trying to produce regular blog posts for your business blog, it can be a struggle to continually come up with content ideas which tick all of these boxes. It’s easy to fall into the trap of churning out the..
Blogging for business is still met with quite a bit of scepticism in some circles. It can be a challenge to convince the hardline disbelievers that blogging can be a very worthwhile part of their marketing and it shouldn’t be ignored. The fact is, as with so many sceptics, people want proof. Rather than giving..
Anyone who blogs will understand the time and effort that goes into it. It’s got to be a labour of love if you’re to have a really good blog. It can be challenging to keep up, and sometimes we’d like some recognition for the work that goes into our blogs. It’s great to see the..
Marketing has changed, and businesses of all sizes and from all industries need to keep adapting their strategy in order to ensure their marketing efforts are effective and their businesses continue to thrive. In recent years, blogging has become one of the most valuable tools in marketers’ kits. Yet, many businesses are oblivious to how..
Blogging can be a real challenge for businesses, and so when I was asked to speak at a conference for SMEs in Dublin, I thought it appropriate to address some of the barriers to blogging faced by SMEs. And I set them a challenge which I hope will help them to come up with some..