Twitter is alight with #bloggerblackmail tweets today as @angesdesucre, a bakery in the UK, goes toe to toe with a food blogger following a poor review. After reading both sides of the story, it’s clear that there were different expectations on both sides about what to expect from the review experience. It’s an issue which..
Twitter is a notoriously unforgiving landscape for mistakes, errors of judgement, or downright stupidity – those 140 character or less faux pas we’ve come to know as the #TwitterFail. You tweet at your own risk, and when you get it wrong you better hope nobody’s watching, because when the masses latch on to a Twitter..
Manchester United’s on-field woes are not the only problems they’re having at the minute. They’ve been subject to a torrent of abuse on Twitter this week, and most of it seems to be from their own fans. The source of the abuse was a tweet comparing the United Manager, Louis Van Gaal, with the Chelsea..
Blogging for business is still met with quite a bit of scepticism in some circles. It can be a challenge to convince the hardline disbelievers that blogging can be a very worthwhile part of their marketing and it shouldn’t be ignored. The fact is, as with so many sceptics, people want proof. Rather than giving..
Dealing with criticism online can be a minefield, and it can quickly escalate into a PR nightmare if mishandled as many big brands have discovered, such as this example of a poorly handled Twitter experience by RTE. But I recently came across an example of one business owner who took a seemingly very high risk..
Twitter brings with it a wealth of opportunities for businesses to connect with their customers and potential customers, generate sales leads, network, build relationships, create awareness and ultimately drive sales. If used correctly, Twitter can be one of the most valuable additions to your business marketing armoury. Use it wrong though, and you could have..
I’ve long been a silent admirer of the marketing antics of Paddy Power, the Irish bookmaker, but I feel it’s time to come out of the closet and openly declare my huge Twitter crush on @PaddyPower. The seemingly ‘don’t give a shit’ approach is proving to be a powerful marketing strategy, but the truth is,..
“To be or not to be..” – classic one liners are nothing new – they’ve been around for as long as stories could be told, and the most memorable have become part of our every day language. What makes them memorable is that they’re draped in emotion – sorrow, pain, joy, laughter, inspiration, shock, horror,..
Employers use social media to have a look at the public profiles of employees and potential employees. Fact. It’s not a new discovery. And yet, it appears it is actually a stunning revelation to so many. Why? With so many businesses, brands and professionals on social media, why would it come as such a surprise..
Anyone who blogs will understand the time and effort that goes into it. It’s got to be a labour of love if you’re to have a really good blog. It can be challenging to keep up, and sometimes we’d like some recognition for the work that goes into our blogs. It’s great to see the..