Twitter is a notoriously unforgiving landscape for mistakes, errors of judgement, or downright stupidity – those 140 character or less faux pas we’ve come to know as the #TwitterFail. You tweet at your own risk, and when you get it wrong you better hope nobody’s watching, because when the masses latch on to a Twitter..
Manchester United’s on-field woes are not the only problems they’re having at the minute. They’ve been subject to a torrent of abuse on Twitter this week, and most of it seems to be from their own fans. The source of the abuse was a tweet comparing the United Manager, Louis Van Gaal, with the Chelsea..
Dealing with criticism online can be a minefield, and it can quickly escalate into a PR nightmare if mishandled as many big brands have discovered, such as this example of a poorly handled Twitter experience by RTE. But I recently came across an example of one business owner who took a seemingly very high risk..