Your blog should be kept fresh, interesting and original. It may sound simple, but when you’re trying to produce regular blog posts for your business blog, it can be a struggle to continually come up with content ideas which tick all of these boxes. It’s easy to fall into the trap of churning out the..
It may seem like a rural paradise, with nothing but lush green fields and stretches of stunning waterways, but if it’s good enough for the world leaders who descended on this little county for the G8 Summit, it’s good enough for Ireland’s digital marketing elite. That was certainly the case last week when Fermanagh played..
Blogging for business is still met with quite a bit of scepticism in some circles. It can be a challenge to convince the hardline disbelievers that blogging can be a very worthwhile part of their marketing and it shouldn’t be ignored. The fact is, as with so many sceptics, people want proof. Rather than giving..
Dealing with criticism online can be a minefield, and it can quickly escalate into a PR nightmare if mishandled as many big brands have discovered, such as this example of a poorly handled Twitter experience by RTE. But I recently came across an example of one business owner who took a seemingly very high risk..
Twitter brings with it a wealth of opportunities for businesses to connect with their customers and potential customers, generate sales leads, network, build relationships, create awareness and ultimately drive sales. If used correctly, Twitter can be one of the most valuable additions to your business marketing armoury. Use it wrong though, and you could have..
“To be or not to be..” – classic one liners are nothing new – they’ve been around for as long as stories could be told, and the most memorable have become part of our every day language. What makes them memorable is that they’re draped in emotion – sorrow, pain, joy, laughter, inspiration, shock, horror,..
Employers use social media to have a look at the public profiles of employees and potential employees. Fact. It’s not a new discovery. And yet, it appears it is actually a stunning revelation to so many. Why? With so many businesses, brands and professionals on social media, why would it come as such a surprise..
Creating a new website, or having one built for you, can be challenging for businesses, particularly if it’s your first attempt. A good web designer should keep you right, but some may be focused on how good it looks or how their state of the art functionality works, and often there are key considerations which..
Anyone who blogs will understand the time and effort that goes into it. It’s got to be a labour of love if you’re to have a really good blog. It can be challenging to keep up, and sometimes we’d like some recognition for the work that goes into our blogs. It’s great to see the..
Marketing has changed, and businesses of all sizes and from all industries need to keep adapting their strategy in order to ensure their marketing efforts are effective and their businesses continue to thrive. In recent years, blogging has become one of the most valuable tools in marketers’ kits. Yet, many businesses are oblivious to how..