Twitter is alight with #bloggerblackmail tweets today as @angesdesucre, a bakery in the UK, goes toe to toe with a food blogger following a poor review. After reading both sides of the story, it’s clear that there were different expectations on both sides about what to expect from the review experience. It’s an issue which..
Marketing has changed, and businesses of all sizes and from all industries need to keep adapting their strategy in order to ensure their marketing efforts are effective and their businesses continue to thrive. In recent years, blogging has become one of the most valuable tools in marketers’ kits. Yet, many businesses are oblivious to how..