Your blog should be kept fresh, interesting and original. It may sound simple, but when you’re trying to produce regular blog posts for your business blog, it can be a struggle to continually come up with content ideas which tick all of these boxes. It’s easy to fall into the trap of churning out the..
Blogging for business is still met with quite a bit of scepticism in some circles. It can be a challenge to convince the hardline disbelievers that blogging can be a very worthwhile part of their marketing and it shouldn’t be ignored. The fact is, as with so many sceptics, people want proof. Rather than giving..
Marketing has changed, and businesses of all sizes and from all industries need to keep adapting their strategy in order to ensure their marketing efforts are effective and their businesses continue to thrive. In recent years, blogging has become one of the most valuable tools in marketers’ kits. Yet, many businesses are oblivious to how..