Twitter is alight with #bloggerblackmail tweets today as @angesdesucre, a bakery in the UK, goes toe to toe with a food blogger following a poor review. After reading both sides of the story, it’s clear that there were different expectations on both sides about what to expect from the review experience. It’s an issue which..
Anyone who blogs will understand the time and effort that goes into it. It’s got to be a labour of love if you’re to have a really good blog. It can be challenging to keep up, and sometimes we’d like some recognition for the work that goes into our blogs. It’s great to see the..
Marketing has changed, and businesses of all sizes and from all industries need to keep adapting their strategy in order to ensure their marketing efforts are effective and their businesses continue to thrive. In recent years, blogging has become one of the most valuable tools in marketers’ kits. Yet, many businesses are oblivious to how..
Blogging can be a real challenge for businesses, and so when I was asked to speak at a conference for SMEs in Dublin, I thought it appropriate to address some of the barriers to blogging faced by SMEs. And I set them a challenge which I hope will help them to come up with some..