Online reviews The customer is always right (sometimes)

Dealing with criticism online can be a minefield, and it can quickly escalate into a PR nightmare if mishandled as many big brands have discovered, such as this example of a poorly handled Twitter experience by RTE. But I recently came across an example of one business owner who took a seemingly very high risk..

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RTE Twitter Fail The God Slot Tweet

RTE, @RTE and @thegodslot were all trending terms in Ireland last night – and for RTE, (Ireland’s National Public Service Multi-Media Organisation), it was again for the wrong reasons. It all started with what appears to be a blatantly homophobic tweet from RTE’s Radio One Show, The God Slot. The tweet read ‘Can gays be..

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