Often, businesses delve into the world of digital marketing with little or no strategy in place. They may set up a Facebook Page, dabble in Google Adwords, or set up a blog. Maybe it’s just to try it out, maybe they feel pressured to be there because they’ve heard it’s the ‘must have thing’ for..
Twitter is a notoriously unforgiving landscape for mistakes, errors of judgement, or downright stupidity – those 140 character or less faux pas we’ve come to know as the #TwitterFail. You tweet at your own risk, and when you get it wrong you better hope nobody’s watching, because when the masses latch on to a Twitter..
Blogging for business is still met with quite a bit of scepticism in some circles. It can be a challenge to convince the hardline disbelievers that blogging can be a very worthwhile part of their marketing and it shouldn’t be ignored. The fact is, as with so many sceptics, people want proof. Rather than giving..
“To be or not to be..” – classic one liners are nothing new – they’ve been around for as long as stories could be told, and the most memorable have become part of our every day language. What makes them memorable is that they’re draped in emotion – sorrow, pain, joy, laughter, inspiration, shock, horror,..
RTE, @RTE and @thegodslot were all trending terms in Ireland last night – and for RTE, (Ireland’s National Public Service Multi-Media Organisation), it was again for the wrong reasons. It all started with what appears to be a blatantly homophobic tweet from RTE’s Radio One Show, The God Slot. The tweet read ‘Can gays be..