Twitter is a notoriously unforgiving landscape for mistakes, errors of judgement, or downright stupidity – those 140 character or less faux pas we’ve come to know as the #TwitterFail. You tweet at your own risk, and when you get it wrong you better hope nobody’s watching, because when the masses latch on to a Twitter..
Manchester United’s on-field woes are not the only problems they’re having at the minute. They’ve been subject to a torrent of abuse on Twitter this week, and most of it seems to be from their own fans. The source of the abuse was a tweet comparing the United Manager, Louis Van Gaal, with the Chelsea..
Dealing with criticism online can be a minefield, and it can quickly escalate into a PR nightmare if mishandled as many big brands have discovered, such as this example of a poorly handled Twitter experience by RTE. But I recently came across an example of one business owner who took a seemingly very high risk..
Employers use social media to have a look at the public profiles of employees and potential employees. Fact. It’s not a new discovery. And yet, it appears it is actually a stunning revelation to so many. Why? With so many businesses, brands and professionals on social media, why would it come as such a surprise..
The power and influence of social media still seems to have passed some people by, even those who should know better, as the case of an intelligent and influential businesswoman from Cleveland, Ohio and her response to a young job seeker highlights. Kelly Blazek runs a job centre for Marketing professionals, and has access to..
RTE, @RTE and @thegodslot were all trending terms in Ireland last night – and for RTE, (Ireland’s National Public Service Multi-Media Organisation), it was again for the wrong reasons. It all started with what appears to be a blatantly homophobic tweet from RTE’s Radio One Show, The God Slot. The tweet read ‘Can gays be..