Twitter is alight with #bloggerblackmail tweets today as @angesdesucre, a bakery in the UK, goes toe to toe with a food blogger following a poor review. After reading both sides of the story, it’s clear that there were different expectations on both sides about what to expect from the review experience. It’s an issue which..
Dealing with criticism online can be a minefield, and it can quickly escalate into a PR nightmare if mishandled as many big brands have discovered, such as this example of a poorly handled Twitter experience by RTE. But I recently came across an example of one business owner who took a seemingly very high risk..
Twitter brings with it a wealth of opportunities for businesses to connect with their customers and potential customers, generate sales leads, network, build relationships, create awareness and ultimately drive sales. If used correctly, Twitter can be one of the most valuable additions to your business marketing armoury. Use it wrong though, and you could have..
“To be or not to be..” – classic one liners are nothing new – they’ve been around for as long as stories could be told, and the most memorable have become part of our every day language. What makes them memorable is that they’re draped in emotion – sorrow, pain, joy, laughter, inspiration, shock, horror,..
Employers use social media to have a look at the public profiles of employees and potential employees. Fact. It’s not a new discovery. And yet, it appears it is actually a stunning revelation to so many. Why? With so many businesses, brands and professionals on social media, why would it come as such a surprise..
Getting started on any new social media platform can be a challenge. Apart from learning the ropes in terms of how the site actually works, you’ve got to get to grips with the lingo and the general etiquette of each platform. Today, I spoke at a seminar on social media in Fermanagh, but we had..
Facebook have recently told marketers to expect a drop in organic traffic according to CNet. An anonymous source has told Valleywag to expect a drop to 1-2% – that’s huge for some Facebook Pages! It’s a trend we’ve been seeing for a while now, but 1-2% will be difficult to stomach for any business. And..
Businesses of all sizes and from every industry can be found on Facebook now, with 25 million active small business Pages on the site. But how many businesses are still using personal profiles instead of, or as well as a business Page? We all know they’re still out there, but it’s a dangerous game to..
The power and influence of social media still seems to have passed some people by, even those who should know better, as the case of an intelligent and influential businesswoman from Cleveland, Ohio and her response to a young job seeker highlights. Kelly Blazek runs a job centre for Marketing professionals, and has access to..
A little something to brighten up the day. Kick back with a coffee and have a giggle at some of the funnier images about social media I’ve collected. Beware the perils of checking in with Foursquare When brands have a personality on Twitter – whether they’re genuine Tweets or not, Domino’s, Oreo and Taco Bell..