Online reviews The customer is always right (sometimes)

Dealing with criticism online can be a minefield, and it can quickly escalate into a PR nightmare if mishandled as many big brands have discovered, such as this example of a poorly handled Twitter experience by RTE. But I recently came across an example of one business owner who took a seemingly very high risk..

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Twitter Fail Whale

Twitter brings with it a wealth of opportunities for businesses to connect with their customers and potential customers, generate sales leads, network, build relationships, create awareness and ultimately drive sales. If used correctly, Twitter can be one of the most valuable additions to your business marketing armoury. Use it wrong though, and you could have..

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Here's Johnny! Social media tip from The Shining

“To be or not to be..” – classic one liners are nothing new – they’ve been around for as long as stories could be told, and the most memorable have become part of our every day language. What makes them memorable is that they’re draped in emotion – sorrow, pain, joy, laughter, inspiration, shock, horror,..

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Social media for recruiters

Employers use social media to have a look at the public profiles of employees and potential employees. Fact. It’s not a new discovery. And yet, it appears it is actually a stunning revelation to so many. Why? With so many businesses, brands and professionals on social media, why would it come as such a surprise..

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Facebook Dislike for business

Facebook have recently told marketers to expect a drop in organic traffic according to CNet. An anonymous source has told Valleywag to expect a drop to 1-2% – that’s huge for some Facebook Pages! It’s a trend we’ve been seeing for a while now, but 1-2% will be difficult to stomach for any business. And..

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Facebook profile or business Page

Businesses of all sizes and from every industry can be found on Facebook now, with 25 million active small business Pages on the site. But how many businesses are still using personal profiles instead of, or as well as a business Page? We all know they’re still out there, but it’s a dangerous game to..

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