Twitter brings with it a wealth of opportunities for businesses to connect with their customers and potential customers, generate sales leads, network, build relationships, create awareness and ultimately drive sales. If used correctly, Twitter can be one of the most valuable additions to your business marketing armoury. Use it wrong though, and you could have..
I’ve long been a silent admirer of the marketing antics of Paddy Power, the Irish bookmaker, but I feel it’s time to come out of the closet and openly declare my huge Twitter crush on @PaddyPower. The seemingly ‘don’t give a shit’ approach is proving to be a powerful marketing strategy, but the truth is,..